The Turn It Up Official Launch

We had the official media parley for the #TurnItUp movement, with Members of press, Our execs and Ambassadors, who were present to shed more light on the Turn It Up initiative.

Present at the parley were COO, MTN Nigeria, Mazen Mruoe, CMO, MTN Nigeria, Rahul De, CCRO, MTN Nigeria, TobeChukwu Okigbo and the CHRO, MTN Nigeria, Esther Akinnukawe. The Parley had the Q&A session, visual representations of the Turn It Up Initiative, Inspiring stories, interviews, music and refreshments.

The Turn it up movement is an extension of partnership to the resilient young Nigerians to look within and turn things up, by making use of the technological tools and digitalization made available by MTN as entrenched in our vision statement.

The times look tough. And as we all brace ourselves for the challenges ahead, deep down we know one thing… NAIJA NO DEY CARRY LAST

This is because our energy is different. What we have inside will always conquer all the challenges we face outside. This is the time to ignore self-doubt, face our fears and break all boundaries. This is the time to… TURN IT UP

So that talent, passion, idea or a new perspective that will change the world, is already inside you. And when you are part of the big Y’ello family supporting you all the way, the magic of change and positivity bursts brightly from you and spreads to the whole world

So never give up. You have all it takes to succeed in this country. Because as Nigerians, we don’t see challenges. We see stepping stones to our greatness…

There’s more within. Turn it up!​

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